all-media communication system

to guide social morality with good virtues

to present top-notch works for the people

to keep pace with the times

to depict our times, record our times, and promote values of our times

All achievements are attributed to the people, and all glory belongs to the people.

to have an in-depth understanding of the laws governing human development

to attach importance to history, earnestly study history, and learn from history

cultural revitalization

to present a true, multi-dimensional, and panoramic view of China

to present China in the new era to the international audience

a world-class international communication organization with strong comprehensive strengths

to improve China's capacity for engaging in international communication

to promote socialist literature and art to flourish

to build stronger cultural confidence and tell true stories about China

to tackle problems at their roots, keep to the right path, and make innovations

to improve public cultural services

programs to carry on the best of Chinese cultural traditions and heritage

to uphold socialism, rally public support, foster a new generation of people with sound values and ethics, develop Chinese culture, and build a good image of China

extreme pressure